WTF is an OBM vs a VA?!

As a business owner or entrepreneur, you’ve likely come across the terms virtual assistant (VA) and online business manager (OBM), but you may be wondering what exactly sets them apart. Both have crucial roles in supporting businesses, but their responsibilities and expertise differ quite significantly. So, let’s dive into the world of Vas and OBMs and look at the differences between them.

Let’s start with virtual assistants (VAs). A VA is someone who works remotely and provides administrative, technical or creative support to clients. They can handle a wide range of tasks from managing your inbox to scheduling appointments, social media management to bookkeeping and even customer service. VAs work on either an hourly rate, take on specific projects or work on a retainer-basis. They’re an incredibly cost-effective solution for businesses in need of extra support but don’t want or need the commitment of hiring an employee. Since VAs work remotely, there’s no need to worry about providing them with office space, equipment or benefits, which again makes them highly cost-effective.

Now let’s look at what an online business manager (OBM) can offer. An OBM provides high-level executive support to business owners. They take charge of overseeing and managing various aspects of a business entirely, including marketing, operations, team management or finances. OBMs usually have extensive experience in their respective fields and work closely with business owners to develop strategies, help streamline processes and ensure that the business runs smoothly and efficiently. They can also take on project management, team coordination, financial management and marketing campaigns.

What makes the two different boils down to this: their level of experience and the scope of their work. A VA is a general support role, helping with day-to-day operations, while an OBM is more of a strategic partner. Whilst a VA is a valuable asset to a business and can help take tasks of your hands, an OBM brings added value to your business as they will work closely with you to help achieve your goals and offer leadership, accountability and support along the way.

Now you’re clear on the difference, the next question to ask yourself is this: when should you consider hiring a VA or an OBM?

If you’re looking for assistance with routine tasks such as email management, social media or administrative work, a VA should be your go-to option. They can take these tasks off your plate and free up your time to focus on the growth and development of your business. However, if you’re looking for more of a strategic partner who will help elevate your business to new heights, an OBM is the perfect option for you. With their leadership and support, you can be assured your business operates smoothly and efficiently.

The main difference between the two roles lies in their experience and the extent of their responsibilities. While both can play vital roles in supporting your business, they offer different levels of support. It’s therefore important to assess your needs and determine the specific role you want to fill before deciding whether to hire a VA or an OBM.

Remember, having the right support can make all the difference in the success of your business. Whether you choose a VA or an OBM, make sure to find the right fit for your unique needs and watch your business thrive!